Saturday, July 2, 2011

Michael Vick and Nike join forces once again

A year ago, Michael Vick(notes) won a lot of fans back with his incredible play on the field for the Philadelphia Eagles. It was impressive enough to land him a spot on the Pro Bowl team, but maybe more important than that for Vick personally is the influence he must have on had on the Nike people, because according to CNBC's Darren Rovell, Vick will be back with the Swoosh.
According to Rovell, it's the first time in the history of sports marketing that a company dropped an athlete from their brand, as Nike did back in 2007 after news came out about Vick and dogfighting, and then signed them back to the team.
"Michael acknowledges his past mistakes," said Nike spokesman Derek Kent. "We do not condone those actions, but we support the positive changes he has made to better himself off the field."  More...Yahoo sports

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