According to Rovell, it's the first time in the history of sports marketing that a company dropped an athlete from their brand, as Nike did back in 2007 after news came out about Vick and dogfighting, and then signed them back to the team.
"Michael acknowledges his past mistakes," said Nike spokesman Derek Kent. "We do not condone those actions, but we support the positive changes he has made to better himself off the field." More...Yahoo sports
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